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Media Buying during the Pandemic - Part Three: Navigating Media’s “New Normal”
In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently...
Sep 6, 20214 min read
Media Buying and the Pandemic - Part Two: How Media Habits Research Can Help you Spend Effectively
Read Part One here. COVID-19 brought on a colossal shift in consumers’ media habits. This shift, if gone unnoticed, may have left your...
Jul 19, 20213 min read
Why Do Market Research at Your Dealership or Group?
Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases,...
Nov 30, 20202 min read