If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...

What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....

In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently...

Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much...

One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...

Over the years, many auto dealers have asked, “Why should I invest in market research?  Is it worth it? Can I afford it?”  In most cases,...

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or...