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Jan 293 min read
The Winning Formula: Key Factors That Make a Dealership Successful
If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...
Apr 23, 20232 min read
The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!
What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....
Sep 5, 20214 min read
Media Buying during the Pandemic - Part Three: Navigating Media’s “New Normal”
In Part 1 and Part 2 of this series, CBC Automotive Marketing’s Research Department outlined some key findings they’ve uncovered recently...
Jul 11, 20213 min read
How Do Auto Dealerships Stay Ahead With Low Inventory?
Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much...
Dec 12, 20203 min read
Marketing Strategies for Dealerships Looking to Grow
One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...
Nov 30, 20202 min read
Why Do Market Research at Your Dealership or Group?
Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases,...
Nov 24, 20203 min read
Can an Agency Work with My In-Dealership Marketing Team?
YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or...