Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can...

The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....

Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don't Google your business name. I mean it. It’s...

In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it...

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...