Industry News

Mar 112 min read

Prioritize Messaging Over Data

"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

Dec 12, 20232 min read

The Evolution of Digital Marketing in the Automotive Industry

The Automotive industry is constantly adapting to the evolving digital landscape. The way vehicles are marketed has undergone a huge...

Dec 5, 20233 min read

Driving Success: The Impact of Video Marketing in the Automotive Industry

Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...

Nov 27, 20233 min read

Kia Country of Savannah grow its audience with Streaming TV ads and Amazon DSP

For many people, buying a car is a major purchase that requires careful decision-making. This is why buyers spend upwards of 15 hours...

Nov 14, 20232 min read

Expanding Reach with Google Demand Generation Campaigns

Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...

Aug 20, 20233 min read

Driving Success: Implementing Geotargeting and Location-Based Marketing for Dealerships

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can...

Aug 7, 20233 min read

Mazda’s RGTM+: Is It Worth It?

OEM APPROVED MANUACTURING PARTNERSHIP Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of...

Jul 10, 20233 min read

Organic Social Media Strategies for Dealerships

According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...

Jul 3, 20233 min read

Leveraging Structured Data for Your Site

Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership's online visibility and increase...

Jun 25, 20232 min read

GA4 for Automotive Dealers

The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....

Jun 11, 20234 min read

Harnessing the Power of Facebook Advertising for Dealerships

Accelerating Automotive Sales: Harnessing the Power of Facebook Advertising for Dealerships The automotive industry has experienced...

Jun 4, 20232 min read

Don't Google Your Business Name!

Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don't Google your business name. I mean it. It’s...

Apr 30, 20233 min read

The Limitations of Bounce Rate as a Digital Marketing Metric

Digital marketing, a rapidly evolving field, relies heavily on metrics and analytics to gauge the success of online campaigns, websites,...

Apr 23, 20232 min read

The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!

What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....

Jun 10, 20215 min read

Google Eats Cookies: How The Decline of Third-Party Cookies will Affect Automotive Dealerships

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...

Nov 13, 20204 min read

The Digital Metrics That Matter for Dealerships

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and...

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