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Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...
Mar 12, 20242 min read
The Evolution of Digital Marketing in the Automotive Industry
The Automotive industry is constantly adapting to the evolving digital landscape. The way vehicles are marketed has undergone a huge...
Dec 12, 20232 min read
Driving Success: The Impact of Video Marketing in the Automotive Industry
Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...
Dec 5, 20233 min read
Kia Country of Savannah grow its audience with Streaming TV ads and Amazon DSP
For many people, buying a car is a major purchase that requires careful decision-making. This is why buyers spend upwards of 15 hours...
Nov 27, 20233 min read
Expanding Reach with Google Demand Generation Campaigns
Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...
Nov 14, 20232 min read
Driving Success: Implementing Geotargeting and Location-Based Marketing for Dealerships
Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can...
Aug 21, 20233 min read
Mazda’s RGTM+: Is It Worth It?
OEM APPROVED MANUACTURING PARTNERSHIP Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of...
Aug 8, 20233 min read
Organic Social Media Strategies for Dealerships
According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...
Jul 11, 20233 min read
Leveraging Structured Data for Your Site
Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership's online visibility and increase...
Jul 4, 20233 min read
GA4 for Automotive Dealers
The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....
Jun 26, 20232 min read
Harnessing the Power of Facebook Advertising for Dealerships
Accelerating Automotive Sales: Harnessing the Power of Facebook Advertising for Dealerships The automotive industry has experienced...
Jun 12, 20234 min read
Don't Google Your Business Name!
Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don't Google your business name. I mean it. It’s...
Jun 5, 20232 min read
The Limitations of Bounce Rate as a Digital Marketing Metric
Digital marketing, a rapidly evolving field, relies heavily on metrics and analytics to gauge the success of online campaigns, websites,...
May 1, 20233 min read
The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!
What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....
Apr 24, 20232 min read
Google Eats Cookies: How The Decline of Third-Party Cookies will Affect Automotive Dealerships
By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...
Jun 10, 20215 min read
The Digital Metrics That Matter for Dealerships
When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and...
Nov 13, 20204 min read