"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...

What Drives Customers to Choose a Dealership What drives customers to buy? For many buyers its about more than finding the perfect car;...

Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing...

A Customer Data Platform, or CDP, aggregates and organizes customer data from across a variety of channels. For automotive dealers,...