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May 234 min read
Asotu Con: A Review
Erica Bruno reviews the highlights of Asotucon and the opportunities for dealerships to grow this year.
Mar 112 min read
Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...
Jan 293 min read
The Winning Formula: Key Factors That Make a Dealership Successful
If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...
Sep 26, 20233 min read
What Drives Customers to Buy at a Dealership
What Drives Customers to Choose a Dealership What drives customers to buy? For many buyers its about more than finding the perfect car;...
Sep 19, 20234 min read
Concrete Strategies for Dealership Success
Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing...
Jun 19, 20232 min read
Customer Data Platforms for Automotive Dealers
A Customer Data Platform, or CDP, aggregates and organizes customer data from across a variety of channels. For automotive dealers,...