Search
Mar 112 min read
Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...
Dec 5, 20233 min read
Driving Success: The Impact of Video Marketing in the Automotive Industry
Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...
Jul 10, 20233 min read
Organic Social Media Strategies for Dealerships
According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...
May 21, 20233 min read
Radio Advertising: It Still Works for Automotive Dealers
Is Radio Advertising still 'In'? With the rise of digital marketing and the seemingly endless array of advertising platforms available...
Mar 26, 20233 min read
Don’t Quarantine Your Dealership’s Marketing in Uncertainty
“When the other folks go dark, I’m fixin’ to get rich.” Those are the words of one of CBC Automotive Marketing’s long-standing dealer...
Dec 30, 20204 min read
What Makes up Your Dealership’s Brand?
Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great!...