"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...

According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...

Is Radio Advertising still 'In'? With the rise of digital marketing and the seemingly endless array of advertising platforms available...

“When the other folks go dark, I’m fixin’ to get rich.” Those are the words of one of CBC Automotive Marketing’s long-standing dealer...

Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great!...