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May 6, 20195 min read
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Mar 3, 20196 min read
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Jun 22, 20183 min read
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
Oct 26, 20163 min read
Piggyback Power!
achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...
Aug 11, 20163 min read
Media Management in a Digital Age
It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse,...