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Sep 5, 20202 min read
#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!
By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...
Dec 1, 20194 min read
The Power of Used Car Marketing!
This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...
May 6, 20195 min read
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Mar 3, 20196 min read
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Jun 22, 20183 min read
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
Feb 28, 20184 min read
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
Feb 26, 20182 min read
Ford Website Providers: Who Are They and How Do You Choose?
How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...
Dec 31, 20174 min read
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
Nov 28, 20174 min read
Professional Voice-Over Secrets
If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...
Feb 4, 20172 min read
Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...
Dec 1, 20162 min read
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
Oct 26, 20163 min read
Piggyback Power!
achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...
Sep 8, 20163 min read
Your Biggest, Best Sale Ever!
For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...