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Feb 26, 20182 min read
Ford Website Providers: Who Are They and How Do You Choose?
How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...
Dec 2, 20173 min read
Click Thru Rate: The Building Block of Successful Digital Campaigns
Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...
Mar 11, 20175 min read
Digital Dazzle: Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...
Oct 20, 20162 min read
Content is Still King: Or Why Poets are Better than Sales Reps
Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...