I remember when I had to wear a tie every day for business.  I bought a lot of ties because every year the fashion gurus in concert with...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...