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Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Apr 8, 20194 min read
Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?
I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...
Sep 12, 20173 min read
Spiral Integration Marketing for Car Dealers – Success with Perry Auto!
By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...
Jun 25, 20154 min read