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Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Sep 12, 20173 min read
Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?
I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...
Jun 25, 20154 min read
Spiral Integration Marketing for Car Dealers – Success with Perry Auto!
By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...