By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...

By Matt Hayward For decades now, CBC Advertising has been touting the benefits of spirally integrated ad campaigns, where all of the...

There’s no question that video is the most powerful medium to get a message across to many people in a very short time.  So why aren’t...