Industry News

Sep 5, 20202 min read

#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Jun 17, 20204 min read

Managing Your Automotive Dealership’s Online Reputation During COVID-19

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

Jun 10, 20204 min read

Online Car-Buying is Here to Stay. Is Your Dealership On-Board?

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

Jun 9, 20202 min read

CBC Automotive Marketing Clients are Setting Records: May 2020

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

Dec 1, 20194 min read

The Power of Used Car Marketing!

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Oct 2, 20194 min read

Is Your Marketing Reaching The Older Consumer?

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Sep 2, 20194 min read

‘Medium and Message’ Magic!

Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...

Aug 2, 20194 min read

The Medium is The Message…But Creative is Still King!

Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Jun 4, 20195 min read

Bring Them to YOUR Website!

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

Jun 22, 20183 min read

What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

May 10, 20182 min read

Data, a Dealership & Programmatic Display Walk into an Online Bar…

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

Feb 26, 20182 min read

Ford Website Providers: Who Are They and How Do You Choose?

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

Feb 2, 20183 min read

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Dec 2, 20173 min read

Click Thru Rate: The Building Block of Successful Digital Campaigns

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

Sep 28, 20172 min read

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...

Mar 11, 20175 min read

Digital Dazzle: Optimize Your Advertising Digital Spend

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...

Jan 28, 20172 min read

Automotive Digital Marketing: Don’t Forget What Matters Most

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

Oct 20, 20162 min read

Content is Still King: Or Why Poets are Better than Sales Reps

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

Sep 20, 20163 min read

Building Your Personal Brand in Automotive

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...

Aug 11, 20163 min read

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse,...

Industry News

Subscribe to Auto is for Everyone