By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every...

Marshall McLuhan was a Canadian philosopher born in 1911.  He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty.  Behavioral...

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse,...