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Oct 2, 20194 min read
Is Your Marketing Reaching The Older Consumer?
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...
Sep 2, 20194 min read
‘Medium and Message’ Magic!
Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...
Aug 2, 20194 min read
The Medium is The Message…But Creative is Still King!
Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...
Jun 4, 20195 min read
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...
May 6, 20195 min read
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Mar 3, 20196 min read
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Dec 2, 20184 min read
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
Sep 1, 20185 min read
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...
Jan 2, 20182 min read
Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)
(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...