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May 6, 20195 min read
Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Mar 3, 20196 min read
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Dec 2, 20184 min read
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
Sep 1, 20185 min read
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...