Search

Broadcast Advertising: Back To The Future!
I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...
May 6, 20195 min read


Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Apr 8, 20194 min read


The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Mar 3, 20196 min read


Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
Dec 2, 20184 min read


Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...
Sep 1, 20185 min read