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Jun 1, 20184 min read
Your Best Advertising Target
What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...
Apr 28, 20184 min read
Platinum Rule Marketing!
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...
Dec 31, 20174 min read
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
Aug 25, 20174 min read
Advertising ‘Attitude’ is Everything!
In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...
Jun 20, 20142 min read
Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...