This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...