This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers.  These customers are ‘off the scale’ satisfied....