Search
Mar 3, 20196 min read
The Power of Aggressive Broadcast Negotiation
This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...
Dec 2, 20184 min read
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
Oct 2, 20185 min read
Branding Secrets of ‘My Pal Sal’
As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...
Sep 1, 20185 min read
Phone Power!
There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...
Jul 1, 20184 min read
The Power of Internal Marketing
Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...
Jun 1, 20184 min read
Your Best Advertising Target
What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...
Mar 15, 20184 min read
How to deal with the Ch-Ch-Ch-CHANGES to Facebook’s News Feed Algorithm
Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...
Apr 21, 20164 min read
The Power of Passionate Fanatics!
What is an Ambassador Customer? Every good dealer has a number of ‘Ambassador’ customers. These customers are ‘off the scale’ satisfied....