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Sep 5, 20202 min read
#1 new & #1 CPO Ford Dealer in the US – Brandon Ford & CBC!
By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...
Dec 1, 20194 min read
The Power of Used Car Marketing!
This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...
Jun 22, 20183 min read
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
Feb 26, 20182 min read
Ford Website Providers: Who Are They and How Do You Choose?
How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...
Feb 4, 20172 min read
Must-See TV Media Buys
The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...
Dec 1, 20162 min read
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
Sep 20, 20163 min read
Building Your Personal Brand in Automotive
The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...
May 16, 20154 min read
Power of Personal Touch!
In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient. The patient was...
Jun 20, 20142 min read
Utilizing Video in Automotive Marketing
There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...