Industry News

Jul 24, 20203 min read

Everything You Need to Know About Ford Co-Op

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

May 6, 20195 min read

Broadcast Advertising: Back To The Future!

I remember when I had to wear a tie every day for business. I bought a lot of ties because every year the fashion gurus in concert with...

Apr 8, 20194 min read

Media Report: Who Why What When Where!

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...

Mar 3, 20196 min read

The Power of Aggressive Broadcast Negotiation

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Feb 17, 20192 min read

What You ‘Auto’ Know: Did Video Really Kill the Radio Star?

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

Feb 2, 20194 min read

‘OVER-THE-TOP’ Advertising

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...

Jan 4, 20194 min read

More Success Secrets of Used Car Marketing

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Dec 2, 20184 min read

Power of the Spoken Word!

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...

Oct 30, 20184 min read

Advertise Used…Sell New!

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

Sep 1, 20185 min read

Phone Power!

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing. While many thought the...

Jul 27, 20186 min read

The ‘BIG 5’ of Marketing Success!

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...

Feb 28, 20184 min read

5 Ways to Power-Up Your Advertising Effectiveness!

There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...

Feb 2, 20183 min read

Automotive Marketing Insights: Using Promotion Extensions to Dramatically Increase Click Thru Rates

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Jan 2, 20182 min read

Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

Oct 19, 20171 min read

Free Educational Audio for Dealerships: Using Big Data to Your Advantage!

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

Sep 28, 20172 min read

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...

Oct 26, 20163 min read

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Oct 11, 20164 min read

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

Sep 8, 20163 min read

Your Biggest, Best Sale Ever!

For most car dealers every weekend is a sale. The same basic offers with a different theme or tag-line. Unfortunately, the shoppers know...

Aug 11, 20163 min read

Media Management in a Digital Age

It doesn’t seem that long ago when a media buyer’s job was a lot less complicated. Obtain the research results from Nielsen, Pulse,...

Industry News

Subscribe to Auto is for Everyone