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Jan 3, 20202 min read
Congrats to CBC’s #1 Clients!
By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small...
Oct 2, 20194 min read
Is Your Marketing Reaching The Older Consumer?
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...
Sep 2, 20194 min read
‘Medium and Message’ Magic!
Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...
Aug 2, 20194 min read
The Medium is The Message…But Creative is Still King!
Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...
Jun 4, 20195 min read
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...
Feb 17, 20192 min read
What You ‘Auto’ Know: Did Video Really Kill the Radio Star?
The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...
Feb 2, 20194 min read
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
Jan 4, 20194 min read
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
Oct 30, 20184 min read
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...
Jul 27, 20186 min read
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...
Jun 22, 20183 min read
What You ‘Auto’ Know: Don’t Put All Your Eggs in One Marketing Basket
Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...
Jul 19, 20165 min read
In-House vs. Out-House Advertising
Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...