By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who are currently #1. We’re proud to be a small...

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every...

Marshall McLuhan was a Canadian philosopher born in 1911.  He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...