By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...