There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...

In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient.  The patient was...