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Feb 28, 20184 min read
5 Ways to Power-Up Your Advertising Effectiveness!
There are a lot of ways to power-up your ad effectiveness. Here’s my top five! 1. Research Now, more than ever, you need real-time...
Dec 31, 20174 min read
Your People Are Your Brand
What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...
Oct 19, 20171 min read
Free Educational Audio for Dealerships: Using Big Data to Your Advantage!
By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...
Sep 20, 20163 min read
Building Your Personal Brand in Automotive
The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...
May 16, 20154 min read
Power of Personal Touch!
In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient. The patient was...