By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty.  Behavioral...

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...