The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty.  Behavioral...

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...

The Super Bowl. Must-see movie of the year. Award show season. How do you know if it’s worth the extra cash to run within high profile...

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....