By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

I remember when I had to wear a tie every day for business.  I bought a lot of ties because every year the fashion gurus in concert with...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...