The marketing landscape is constantly evolving, and each year innovative media is unveiled with promises to reach your customer base in...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...