Search
Oct 2, 20194 min read
Is Your Marketing Reaching The Older Consumer?
Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...
Sep 2, 20194 min read
‘Medium and Message’ Magic!
Last month I shared ideas on why content/creative is still king. You can be on every medium, dot every digital ‘I’, saturate every...
Aug 2, 20194 min read
The Medium is The Message…But Creative is Still King!
Marshall McLuhan was a Canadian philosopher born in 1911. He passed in 1980 but his treatise on advertising set forth in 1964 is still...
Jun 4, 20195 min read
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...
Mar 11, 20175 min read
Digital Dazzle: Optimize Your Advertising Digital Spend
It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...
Oct 20, 20162 min read
Content is Still King: Or Why Poets are Better than Sales Reps
Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...