What is your brand? It’s likely a combination of name recognition, years in business, innovation, location, consistency, service, and...

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally...