Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every...

Marshall McLuhan was a Canadian philosopher born in 1911.  He passed in 1980 but his treatise on advertising set forth in 1964 is still...

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

I remember when I had to wear a tie every day for business.  I bought a lot of ties because every year the fashion gurus in concert with...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...

This is the year to grind out some of the best broadcast deals possible. Despite pressure on grosses, increasing interest rates and...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

There is a resurgence in the use of the telephone by customers seeking information on availability and pricing.  While many thought the...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Power to the People! Treating the people on your entire team like they want to be treated will pay off with the biggest returns of any...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...