By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

As a student of successful ‘branding’, I’ve always been fascinated by the branding success of one of my favorite restaurants in New York...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...

If you, or someone in your dealership does on-camera work or voice-overs for radio, here are some professional ‘secrets’ from someone...

First, a couple of thoughts: If you don’t have a ‘brand’, you are just a retailer of a commodity. If you don’t have a brand, you have...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...