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Feb 2, 20194 min read
‘OVER-THE-TOP’ Advertising
Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’. And in the process, discovered the world of...
Jan 4, 20194 min read
More Success Secrets of Used Car Marketing
After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...
Oct 30, 20184 min read
Advertise Used…Sell New!
One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...
Jul 27, 20186 min read
The ‘BIG 5’ of Marketing Success!
The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand! Why do people buy from you? For decades we’ve trained...
Apr 28, 20184 min read
Platinum Rule Marketing!
The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12). The Platinum Rule is the...
Feb 26, 20182 min read
Ford Website Providers: Who Are They and How Do You Choose?
How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...
Jan 31, 20184 min read
Advertising Your Tech-spertise!
Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...
Sep 26, 20173 min read
Your BRAND is Either Growing…or You’re Going!
“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...