Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

After writing advertising/marketing articles for almost 25 years for DEALER, I can always tell when an article really strikes a nerve...

One of the least known, most incredible retail automotive marketing stories in our history is the story of Ralph Reedman and his brothers...

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

The Bible is the source of the Golden Rule: “do unto others as you would have them do unto you” (Matt. 7:12).  The Platinum Rule is the...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

Nothing has changed as much in our automotive industry in the past 20 years as the technical advances in vehicles. Millennials love the...

“Yesterday is history, tomorrow is a mystery and today is a gift; that’s why they call it the present.” -Eleanor Roosevelt Tomorrow, in...