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Nov 21, 20233 min read
Facebook Page: Your Dealership Online Resume
We all know Social Media has been around for a few decades, specifically the megalith that is Facebook. As you’ve likely experienced,...
Jul 10, 20233 min read
Organic Social Media Strategies for Dealerships
According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...
Jun 17, 20204 min read
Managing Your Automotive Dealership’s Online Reputation During COVID-19
Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...
Oct 1, 20192 min read
From #13 to #1 in the Northwest US, Again! – Archie Cochrane Ford & CBC
By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...
Jun 4, 20195 min read
Bring Them to YOUR Website!
Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...
Apr 8, 20194 min read
Media Report: Who Why What When Where!
Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this: You cannot generalize or...
Feb 12, 20192 min read
Congrats to Brandon Ford – 2018 #2 Ford Dealer & #1 F-Series Dealer in the World!
By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...
Dec 2, 20184 min read
Power of the Spoken Word!
Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact. The results were stunning. 116...
May 10, 20182 min read
Data, a Dealership & Programmatic Display Walk into an Online Bar…
Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...
Mar 15, 20184 min read
How to deal with the Ch-Ch-Ch-CHANGES to Facebook’s News Feed Algorithm
Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...
Jun 26, 20171 min read
CBC Automotive Marketing Partners with Oracle Data Cloud to Deliver Customized Consumer Audiences
CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...
Sep 20, 20163 min read
Building Your Personal Brand in Automotive
The success of a dealership One thing I have learned since starting my career in automotive marketing is there are many factors which go...