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Jan 2, 20182 min read
Are Your Customers ‘Attitudinally Loyal’, And Why Should You Care? (Part 2)
(Part 2 of 2) Part 1 of this series discussed the differences between behavioral loyalty and attitudinal loyalty, and why...
Sep 28, 20172 min read
Are your customers “attitudinally-loyal”, and why should you care? (Part 1)
(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...
Jun 26, 20171 min read
CBC Automotive Marketing Partners with Oracle Data Cloud to Deliver Customized Consumer Audiences
CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...
Dec 1, 20162 min read
The Relevancy of Radio
Is radio still relevant? In an ever-increasing digital marketing world, finding the right media mix for a successful automotive...
Jun 5, 20163 min read
5 Steps to More Effective, Efficient Advertising
Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...
May 3, 20164 min read
Welcome Wagon Marketing
Everyone likes a warm welcome…especially in new surroundings. Research has clearly demonstrated that a customer who has an exceptional...
Jan 23, 20114 min read
Two Great New Reads on Advertising
Of the 20 books I’ve read on advertising in the past year, two stand out as must reads for anyone involved in dealership marketing. The...
Sep 30, 20096 min read
Get Focused on More Effective Auto Advertising
As we head into the holiday season, this is the perfect time to get FOCUSED on creating a more effective auto advertising message and...
Apr 22, 20095 min read
Research Increases ROI on Auto Advertising
There was a time when ‘throwing your advertising budget dollars against the wall’ might yield a reasonable return on investment....