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Jul 23, 20212 min read
Media Buying & the Pandemic – Part One: The Impact on Media Habits
By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19...

Nov 30, 20202 min read
Why Do Market Research at Your Dealership or Group?
Over the years, many auto dealers have asked, “Why should I invest in market research? Is it worth it? Can I afford it?” In most cases,...

Jul 30, 20202 min read
Market Research Gives Your Automotive Dealership an Advantage During Uncertain Times
Following the initial rush to respond to the current pandemic, customers and businesses are still adjusting to its fallout. People’s...


Jun 10, 20204 min read
Online Car-Buying is Here to Stay. Is Your Dealership On-Board?
By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

Apr 7, 20203 min read
Navigating the Traditional Media Landscape of COVID-19
As this uncertain time continues on, the main concern on most people’s minds is how to stay safe and healthy. The ways to do this seem to...