Good preparation leads to good results. That’s especially true when it comes to coordinating production shoots at your dealership. Being...

If you think email marketing is dead, think again! Email marketing has become a critical piece to any dealership’s advertising plan,...

By Matt Hayward Tell it … don’t sell it. Few truer words have ever been spoken in the marketing world. The best way to grow your business...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

CBC has long recommended that dealerships keep a local, up-to-date video and photography library to stand out from competitors. Any...