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Mar 122 min read
Prioritize Messaging Over Data
"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...
Aug 8, 20233 min read
Mazda’s RGTM+: Is It Worth It?
OEM APPROVED MANUACTURING PARTNERSHIP Mazda has officially rolled out their Retail Go-To-Market Plus program and it’s leaving a lot of...
Jul 25, 20232 min read
Stellantis Allocation Changes That Everyone Should Keep Eyes On
WHY YOU SHOULD PAY ATTENTION TO STELLANTIS ALLOCATION CHANGES – NO MATTER WHAT BRAND YOU SELL By now, I assume you’ve heard about the ...
Jul 18, 20233 min read
Optimize Your Website For Leads
OPTIMIZE YOUR WEBSITE FOR LEAD GENERATION: A GUIDE FOR AUTOMOTIVE DEALERSHIPS A strong online presence is crucial for automotive...
Jul 4, 20233 min read
Leveraging Structured Data for Your Site
Structured data, also known as schema markup, is a powerful SEO tool that can enhance your dealership's online visibility and increase...
Jun 26, 20232 min read
GA4 for Automotive Dealers
The switchover to Google Analytics 4 is just around the corner, and this updated Analytics tool is bringing a plethora of new features....
Jun 19, 20232 min read
Customer Data Platforms for Automotive Dealers
A Customer Data Platform, or CDP, aggregates and organizes customer data from across a variety of channels. For automotive dealers,...
Jun 12, 20234 min read
Harnessing the Power of Facebook Advertising for Dealerships
Accelerating Automotive Sales: Harnessing the Power of Facebook Advertising for Dealerships The automotive industry has experienced...
Jun 5, 20232 min read
Don't Google Your Business Name!
Why Googling Your Business is Not an Effective Way to Gauge Google Ads Performance Don't Google your business name. I mean it. It’s...
May 29, 20233 min read
AI Content Generation: Revolutionizing Marketing Agencies
The next big change is here, are you ready? Conversations about Artificial Intelligence (or AI) generated content is everywhere. People...
May 1, 20233 min read
The Limitations of Bounce Rate as a Digital Marketing Metric
Digital marketing, a rapidly evolving field, relies heavily on metrics and analytics to gauge the success of online campaigns, websites,...
Apr 24, 20232 min read
The Lone Email Blast is Dead. Long Live Multi-Channel Email Marketing!
What is a Multi-Channel Email Marketing Campaign? Email marketing is still a valuable channel for reaching customers, but it is evolving....
Apr 10, 20233 min read
New Media: Navigating Podcast Marketing
As of October 2021, there are over 2 million podcasts with over 48 million episodes. According to Infinite Dial, 57% of the US population...
Mar 27, 20233 min read
Incorporating Digital Retailing Technology Into Your Website
It shouldn’t come as a surprise that 80% of consumers finance their vehicle vs. buying with cash(1), so shouldn’t your website be able to...
Aug 9, 20212 min read
Google’s Local Campaigns Are Rockin’ It for Dealerships
In this age of digital advertising, it seems like everyone has a shiny new product or service that promises to get you results. While it...