By Matt Hayward CBC Automotive Marketing is proud to congratulate Brandon Ford on being the #2 volume Ford Dealer in the World for 2018,...

Last month I made the ‘big switch’, cutting the cable delivered TV to ‘Streaming’.  And in the process, discovered the world of...

Several years ago, I reviewed research on the power of the spoken word vs. non-verbal graphic impact.  The results were stunning. 116...

By Matt Hayward In May 2018, construction was completed on the all-new Marc Motors CDJR in Sanford, ME and its doors opened for business....

The BIG #1: Define Your Brand! Not the brand(s) of vehicles you sell…YOUR brand!  Why do people buy from you?  For decades we’ve trained...

Deciding where and how to allocate your budget is one of the biggest decisions a dealer must face when it comes to their media plan. The...

What are the reasons our ‘best’ customers do business with us? The best money you’ll ever spend on advertising is targeting the people...

Data—what is it and how can we use it? The simple answer is, it’s everything and we can use it virtually any time. Too broad? Let us...

The word ‘experiential’ is a Latin word from the 1600s relating to our actions from ‘learned’ experiences.  From a customer’s...

Change. It’s inevitable! This time, it comes by way of Facebook. In January of this year, Mark Zuckerburg announced Facebook would be...

There are a lot of ways to power-up your ad effectiveness.  Here’s my top five! 1.  Research Now, more than ever, you need real-time...

How do you measure the success of your dealership website? Is it how many leads you get? Average VDP views? Number of website visitors...

By Bob Myhal Digital Director – CBC Automotive Marketing As with all forms of marketing, digital marketing boils down to reaching the...

Originally posted in AutoSuccess Online on 11/2/17 Digital marketing at its worst isn’t much better than putting up a billboard next to...

By Matt Hayward At Digital Dealer 23 in September 2017, CBC Automotive Marketing’s Bob Myhal teamed up with Oracle Data Cloud’s Arianne...

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

By Matt Hayward Join us at Digital Dealer 23 and learn how to leverage ‘big data’ to your advantage! Can’t attend? Sign up here to...

CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...

It wasn’t that many years ago that 5-8% of the ad budget with E-mail and a website represented the lion’s share of a retail auto dealer’s...

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...