Artificial intelligence continues to be a topic of discussion across all industries. Between product and vehicle features, AI is becoming...

The Automotive industry is constantly adapting to the evolving digital landscape. The way vehicles are marketed has undergone a huge...

Geotargeting, or location-based marketing, allows car dealerships to engage with potential customers in a specified area. Dealerships can...

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...

By Bob Myhal – Director of Digital Marketing, CBC “The wise adapt themselves to circumstances, as water molds itself to the pitcher.” –...

As you may have heard, there is a new digital kid on the block in 2021: the new Google Analytics known as GA4.  Over the last couple of...

When it comes to metrics and analytics, digital marketing for automotive dealers can often seem like an overwhelming maze of numbers and...

Going into a meeting (whether in-person, online, or on a call) with a digital vendor can seem daunting for some automotive dealership...

Welcome to the wide world of Digital Marketing! As you probably know, Digital Marketing uses the Internet, e-mail, social media, mobile...

If you think email marketing is dead, think again! Email marketing has become a critical piece to any dealership’s advertising plan,...

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

“The measure of intelligence is the ability to change.” – Albert Einstein Change is inevitable. The most successful businesses are those...

This is the fourth article I’ve written in two years on the importance of franchised dealers expanding used car marketing efforts in...

Over the past three months I’ve reached out to some of the most successful dealers I know for feedback on advertising and marketing...

Full disclosure: I’m one of the ‘older consumers’ who thinks a lot of advertisers are really missing the target on the largest group of...

By Matt Hayward CBC Automotive Marketing would like to congratulate Archie Cochrane Ford on becoming the #1 new Ford Dealer in the...

Last month I shared ideas on why content/creative is still king.  You can be on every medium, dot every digital ‘I’, saturate every...

Two of the most important elements of every single advertisement you run in any medium are: An easy-to-remember phone number An easy to...

Nielsen introduced their media Total Audience Report Q2 2018 and the bottom line for local retailers was this:  You cannot generalize or...