"Everyone's getting the same message [from the OEM] and that doesn't work." - Bob Myhal Everyone is peddling data. Data has become the...

Attention spans are shrinking. Visual content reigns supreme and video marketing has emerged as a powerful tool for automotive...

For many people, buying a car is a major purchase that requires careful decision-making. This is why buyers spend upwards of 15 hours...

Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...

Concrete Strategies to drive Dealership Success Amidst Tightening Demand Over the course of the past 12 months, the challenges facing...

According to Pew Research Center, 81% of adults in the United States use social media regularly. Therefore, social media needs to be an...

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations We’d like to congratulate Mark Dodge...

Pandemic or not, success in the car business comes down to maintaining flexibility, managing inventory and expenses, and keeping as much...

I’m sure it has happened to you before in one way or another. A smooth-talking marketing salesperson from a big agency comes in with a...

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...

What? Ignore the Manufacturer? Disregard compliance and not get reimbursed for marketing efforts? Are we insane? We promise we’re not...

We were all glad when 2020 ended. Finally, things would go back to normal again! But 2021 had other plans and is already throwing some...

Do you have a favorite show; one you sit down to watch every week? Maybe it’s Saturday Night Live, maybe it’s The Voice (or any other...

Be honest. As a dealership owner, manager, or employee, have you given thought to your dealership’s brand? If your answer is yes, great!...

One of our most common questions from growing dealerships is: “How do we grow to be like Brandon Ford?” The short answer is time,...

Over the years, many auto dealers have asked, “Why should I invest in market research?  Is it worth it? Can I afford it?”  In most cases,...

YES!! That’s it. That’s the blog. (Just kidding.) Having an in-house marketing team and an agency may feel complicated and / or...

In my time as a marketing professional, I have heard a lot of interesting phrases thrown around by clients: “We need something that will...

If you’ve spent any time in the car business, you’ve experienced the customer who visits your dealership and wants the “Premier Platinum...

By Matt Hayward CBC would like to congratulate Brandon Ford in Tampa on becoming the #1 volume new Ford dealer & #1 volume CPO Ford...