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Mar 14, 20134 min read
Conduct a baseline evaluation of marketing process
For you political aficionados who recall political adviser James Carville’s “It’s the ECONOMY..stupid!” tag line, you may also remember...
Feb 13, 20134 min read
The Power of Personal Branding: Facebook Personal Branding for Auto Salespeople
My January Dealer Magazine article, Me Incorporated, the Power of Personal Marketing received tremendous response from readers, not just...
Jan 16, 20133 min read
The Power of Motivation: Connecting Marketing to Sales in Auto Dealerships
Internalizing motivation of ‘external marketing efforts’ is such an important concept that I’m following last month’s Dealer Magazine...
Dec 3, 20123 min read
The Power of Motivation: A Few Words from Zig Ziglar
Many in our industry were deeply moved by the passing of a true motivational leader, Zig Ziglar, this past November. I thought I’d honor...
Dec 5, 20105 min read
Advertising Opportunities
A little secret. For almost 20 years some of America’s best dealers have been writing these advertising columns, letting me take the...
May 31, 20105 min read
Millennial Madness versus Baby Boomers: Auto Dealer Marketing
The eternal infatuation with marketing to the young is driving many dealers down the wrong marketing highway. I counted nearly 35...
Mar 25, 20104 min read
What to say in auto advertising and how to say it
I’m a certified research nut. And my friends at the Center for Media Research (mediapost.com) keep my in-box filled with great stuff from...
Feb 28, 20105 min read
Auto Advertising: 10 Best Reads
Several years ago I shared my 10 favorite advertising/marketing books and got some great feedback from readers who bought and read many...
Oct 20, 20095 min read
Right product, right people, right advertising
2010 is going to be a great year. I feel it in my bones. Sort of like that arthritic pain I get just before it rains. Recently I had the...
Jul 25, 20095 min read
Stay Focused On More Effective Auto Advertising
I know that a number of factory folks read my advertising articles in Dealer Magazine as I receive frequent emails, some good, some bad,...
Sep 21, 20085 min read
Characteristics of top automotive salespeople
Last month I had an opportunity to chat with a diverse group of dealers in a small workshop setting about advertising and overall...
Jun 28, 20085 min read
7 Ways to Supercharge Your Advertising Effectiveness
Since advertising is just one facet of marketing, let me put my ‘marketeer´ hat on to share some ideas on overall marketing strategy for...