(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty.  Behavioral...

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

By Matt Hayward Join us at Digital Dealer 23 and learn how to leverage ‘big data’ to your advantage! Can’t attend? Sign up here to...

In advertising, just as in every other aspect of your business, attitude IS everything.  The tone, the message, the inflection, the...

Since 1989, I have been producing radio ads for car dealerships across the USA for CBC Automotive Marketing and I’d love to share this...

CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...

It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30...

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...

Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally...

In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient.  The patient was...

There’s no question that video is the most powerful medium to get a message across to many people in a very short time.  So why aren’t...

In the middle of congressional grilling and mounting recalls, GM’s March sales are up! While most of the industry was on pins and needles...

Recently, I had the opportunity to attend a client’s yearly kickoff breakfast. Receiving the invitation was an unexpected surprise, I...

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is...

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of...