Industry News

Sep 28, 20172 min read

Are your customers “attitudinally-loyal”, and why should you care? (Part 1)

(Part 1 of 2) Customer loyalty can be broken down into two key categories: behavioral loyalty and attitudinal loyalty. Behavioral...

Sep 12, 20173 min read

Cord Cutters and Cord Nevers: Should this Growing Trend Affect Your TV and Cable Dollars?

I’m sure you’ve heard these terms around your dealership before: Cord Cutters – people who have cut all ties with pay TV. Cord Nevers –...

Sep 6, 20171 min read

CBC & Oracle Data Cloud at Digital Dealer 23

By Matt Hayward Join us at Digital Dealer 23 and learn how to leverage ‘big data’ to your advantage! Can’t attend? Sign up here to...

Aug 25, 20174 min read

Advertising ‘Attitude’ is Everything!

In advertising, just as in every other aspect of your business, attitude IS everything. The tone, the message, the inflection, the...

Jul 31, 20172 min read

Insight Into Producing Automotive Radio Advertisements

Since 1989, I have been producing radio ads for car dealerships across the USA for CBC Automotive Marketing and I’d love to share this...

Jun 26, 20171 min read

CBC Automotive Marketing Partners with Oracle Data Cloud to Deliver Customized Consumer Audiences

CBC Automotive Marketing is proud to announce a strategic partnership with Oracle Data Cloud that will enable our automotive clients to...

Jun 21, 20174 min read

Success Secrets of Used Cars

It’s been my good fortune as an ad guy to work with some of the most successful franchised used car dealers in America over the past 30...

Jan 28, 20172 min read

Automotive Digital Marketing: Don’t Forget What Matters Most

I hear it all the time: “why did our Google Adwords click thru rate drop from 4.7% to 4.2% last month? What are we doing wrong?” When it...

Oct 26, 20163 min read

Piggyback Power!

achieve greater value through ‘Piggybacking’ If you employ radio advertising in your marketing plan, ‘piggybacking’ thirty-second spots...

Oct 20, 20162 min read

Content is Still King: Or Why Poets are Better than Sales Reps

Words matter on the web. They matter a great deal. And as we all know by now, the web is extraordinarily efficient at getting the word...

Oct 11, 20164 min read

Advertising In The Season of Politics

Business etiquette A rule of etiquette in business, at the dinner table, at the barbershop —is “never talk about religion or politics”....

Jul 19, 20165 min read

In-House vs. Out-House Advertising

Twenty five years ago a dealer client of the ad agency I founded told a friend that he had two advertising agencies…in-house (and as he...

Jun 5, 20163 min read

5 Steps to More Effective, Efficient Advertising

Three years ago I shared these marketing ideas in a Dealer Communications article and received some pretty amazing feedback. One Midwest...

Aug 17, 20153 min read

The Power of Managed Content

Today’s automobile retailers face incredible challenges managing the content of every marketing message disseminated over literally...

May 16, 20154 min read

Power of Personal Touch!

In a recent visit to my dentist’s office, I overheard a telephone conversation between the receptionist and a patient. The patient was...

Jun 20, 20142 min read

Utilizing Video in Automotive Marketing

There’s no question that video is the most powerful medium to get a message across to many people in a very short time. So why aren’t...

Apr 2, 20141 min read

Amidst recalls, GM sales are up!

In the middle of congressional grilling and mounting recalls, GM’s March sales are up! While most of the industry was on pins and needles...

Mar 4, 20143 min read

Inspiring Your Dealership Through Accountability & Transparency

Recently, I had the opportunity to attend a client’s yearly kickoff breakfast. Receiving the invitation was an unexpected surprise, I...

Aug 19, 20132 min read

Showcasing Your Sale Event

Sales events are tried and tested ways to generate traffic for your dealership. But a commonly overlooked part of running a sale event is...

Mar 26, 20132 min read

Happy People Buy Cars!

Happy people buy cars! That was the headline in my latest email from ‘Prosper Insights and Analytics’ www.ProsperDiscovery.com, one of...

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