There’s a vast amount of advertising jargon out there, and it can be intimidating when you hear terms you are unfamiliar with. This can...

The best advertising campaigns have two message components: “Share of Market” and “Share of Mind”. The Share of Market component...

Whether you have worked with your current agency for five months or five years, when is it time to pull the plug and hire a new...

We’re now months into our shared COVID reality. Customers don’t expect businesses to be perfect, but they do expect them to pragmatic,...

Every automotive manufacturer advertising co-op program is different.  If you’re new to FCA co-op, or just doing research, here’s...

By Matt Hayward Many CBC clients continued to buck the COVID-19 sales trend in July, just as they did in March, in April, in May and in...

Following the initial rush to respond to the current pandemic, customers and businesses are still adjusting to its fallout. People’s...

Are you overwhelmed by the thought of co-op? No worries. We’ll give you all the tips and tricks to get through it quickly and easily. The...

As if auto dealers didn’t have enough to worry about these days, compliance with manufacturer advertising requirements has become...

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If you think email marketing is dead, think again! Email marketing has become a critical piece to any dealership’s advertising plan,...

Every vendor-agency relationship plots on a spectrum that ranges from adversarial and one-sided, to personal friendships and free-range...

By Matt Hayward Tell it … don’t sell it. Few truer words have ever been spoken in the marketing world. The best way to grow your business...

Protecting your brand is essential for any business. But in the time of COVID-19, it’s more important than ever to pay extra attention to...

By Matt Hayward Until recently, a 100% online sales process was something only the most progressive dealers were touting. Many consumers...

By Matt Hayward Although many experts agree the worst is now behind us for the auto industry, May 2020 was still a tough month across the...

CBC has long recommended that dealerships keep a local, up-to-date video and photography library to stand out from competitors. Any...

From a global pandemic, to domestic protests and riots nationwide, to major brands like Hertz declaring bankruptcy, these are the...

20/20 Isn’t Perfect. Neither is Advertising During Political. As if election years aren’t wild enough, 2020 has handed us COVID-19,...

Navigating the COVID-19 pandemic is proving to be the most complex marketing environment in our lifetime. There is no precedent for what...