If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...

Artificial intelligence continues to be a topic of discussion across all industries. Between product and vehicle features, AI is becoming...

Looking back on 2023, the sector experienced a series of transformative events that impacted its trajectory. From technological...

Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...

By Matt Hayward – Director of Business Development With a chaotic market, careful strategy becomes even more important both in...

By Matt Hayward – Director of Business Development Congratulations to the Teams at Brandon Ford in Tampa, FL and Mark Dodge Chrysler Jeep...

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations Congratulations to Mark Dodge Chrysler Jeep...

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations We’d like to congratulate Mark Dodge...

By Matt Hayward – Director of Business Development with Greg Johnson – Senior Account Manager We’d like to congratulate Stivers Ford in...

CBC Automotive Marketing would like to congratulate our dealer-partners’ hard work in 2021. – 53 rooftops increased volume...

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19...

I’m sure it has happened to you before in one way or another. A smooth-talking marketing salesperson from a big agency comes in with a...

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...

By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who finished 2020 at #1. We’re proud to be a part...

What? Ignore the Manufacturer? Disregard compliance and not get reimbursed for marketing efforts? Are we insane? We promise we’re not...

By Bob Myhal – Director of Digital Marketing, CBC “The wise adapt themselves to circumstances, as water molds itself to the pitcher.” –...

As you may have heard, there is a new digital kid on the block in 2021: the new Google Analytics known as GA4.  Over the last couple of...

We were all glad when 2020 ended. Finally, things would go back to normal again! But 2021 had other plans and is already throwing some...

Do you have a favorite show; one you sit down to watch every week? Maybe it’s Saturday Night Live, maybe it’s The Voice (or any other...

It’s a slow day. You’re looking at an empty showroom, and even though your sales team is working the phones you feel like something just...