Industry News

Jan 293 min read

The Winning Formula: Key Factors That Make a Dealership Successful

If a dealership wants to be successful, success is not simply achieved by selling the most amount of vehicles at the lowest price, though...

Jan 92 min read

Driving Success: The Transformative Impact of AI on Automotive Dealerships

Artificial intelligence continues to be a topic of discussion across all industries. Between product and vehicle features, AI is becoming...

Jan 22 min read

Navigating Change: 5 Pivotal Events That Shaped the Automotive Industry in 2023

Looking back on 2023, the sector experienced a series of transformative events that impacted its trajectory. From technological...

Nov 14, 20232 min read

Expanding Reach with Google Demand Generation Campaigns

Surprise! As of October, Google's Demand Generation campaigns are open to all advertisers with a Google Ads account. What is Demand...

Mar 2, 20232 min read

Congrats to CBC’s Top Dealers!

By Matt Hayward – Director of Business Development With a chaotic market, careful strategy becomes even more important both in...

Jan 12, 20232 min read

2022 #1 Truck Dealers in the United States!

By Matt Hayward – Director of Business Development Congratulations to the Teams at Brandon Ford in Tampa, FL and Mark Dodge Chrysler Jeep...

Jan 9, 20232 min read

2022 #1 CDJR Dealer in the United States!

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations Congratulations to Mark Dodge Chrysler Jeep...

Nov 5, 20222 min read

#1 in the US Year-To-Date! Mark DCJR & CBC

By Matt Hayward – Director of Business Development with Joe Schena – Director of Operations We’d like to congratulate Mark Dodge...

Apr 5, 20222 min read

Stivers Ford & Stivers CDJR – #1 in Alabama!

By Matt Hayward – Director of Business Development with Greg Johnson – Senior Account Manager We’d like to congratulate Stivers Ford in...

Feb 7, 20222 min read

More Dealership Success in 2021!

CBC Automotive Marketing would like to congratulate our dealer-partners’ hard work in 2021. – 53 rooftops increased volume...

Jul 23, 20212 min read

Media Buying & the Pandemic – Part One: The Impact on Media Habits

By Faith Logan – CBC Research Director (with Shenelle Diprisco) Through the last 15 months, the world has been dealing with the COVID-19...

Jun 10, 20214 min read

Bigger Isn’t Better: The Benefits of Hiring a Boutique Automotive Marketing Agency

I’m sure it has happened to you before in one way or another. A smooth-talking marketing salesperson from a big agency comes in with a...

Jun 10, 20215 min read

Google Eats Cookies: How The Decline of Third-Party Cookies will Affect Automotive Dealerships

By Julia Smith & Sierra Vachon Google Chrome plans to end tracking via third-party cookies by January 2022 entirely. Of course we’re not...

Apr 3, 20212 min read

Congrats to CBC’s #1 Clients for 2020!

By Matt Hayward CBC Automotive Marketing would like to congratulate our dealer-partners who finished 2020 at #1. We’re proud to be a part...

Apr 2, 20213 min read

When To Disregard the OEM (Yes, we said it!)

What? Ignore the Manufacturer? Disregard compliance and not get reimbursed for marketing efforts? Are we insane? We promise we’re not...

Mar 19, 20213 min read

What the latest Apple iOS 14 Update Means for Your Automotive Facebook Marketing

By Bob Myhal – Director of Digital Marketing, CBC “The wise adapt themselves to circumstances, as water molds itself to the pitcher.” –...

Mar 19, 20212 min read

Everything You Need To Know About The New GA4 (Google Analytics 4) So Far…

As you may have heard, there is a new digital kid on the block in 2021: the new Google Analytics known as GA4. Over the last couple of...

Feb 26, 20213 min read

NOW is the Time to Market Your Used Vehicles!

We were all glad when 2020 ended. Finally, things would go back to normal again! But 2021 had other plans and is already throwing some...

Feb 9, 20213 min read

Why Consistency Matters in Dealership Marketing

Do you have a favorite show; one you sit down to watch every week? Maybe it’s Saturday Night Live, maybe it’s The Voice (or any other...

Jan 28, 20214 min read

How Do I Know My Agency is Getting the Job Done?

It’s a slow day. You’re looking at an empty showroom, and even though your sales team is working the phones you feel like something just...

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