Auto is for Everyone | CBC Automotive Marketing
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Auto is For Everyone

Running a dealership takes a diverse team with a wide range of skills. Because of this, the automotive industry is a mosaic of people with unique backgrounds and experiences. Auto is For Everyone highlights the diversity of people making the Automotive Industry what it is.  

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Meet the People Who Lift Automotive to New Heights

From the dealership to the Manufacturer, we have stories from inspiring people around the country.​

Micah Berkholz

"When you start off in sales, you think you're going to sell cars, and then the only path of growth is, maybe you're going to be on the sales manager and then a GSM. And a general manager. But what I didn't know back then is how diverse the skills and the employment opportunities are within automotive."

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